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About Little Britain Costumes - The Origins

Little Britain Costumes

Little Britain Costumes were officially announced to be in production by costume manufacturer Smiffy's of Gainsborough over the summer of 2005. Smiffy's, one of the UK's biggest wholesalers for wigs, costumes and party novelties has retail outlets in Liverpool and Tunbridge Wells as well as their wholesale headquarters based in Gainsborough.

In 2005 Smiffy's signed an exclusive deal with Granada Ventures, ITV's merchandise licensing and publishing division, for the UK exclusive rights to distribute the fancy dress costumes within the UK.

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Charlie Donaldson, Head of Licensing at Granada Ventures, shared this quote on the licensing deal via press release:
"Granada Ventures is thrilled to have signed this license with Smiffy's. How appropriate to have a Fancy Dress range for the country's most celebrated and eccentric characters. This license needed an innovative company comparable with Little Britain's high profile position; Smiffy's is the perfect partner."

The range of Little Britain fancy dress costumes were unveiled at the 2006 Spring Fair at the Birmingham NEC and were available for pre-order by members of the party industry in attendance.

Original plans for the costume range included a Kenny Craig costume and a Sebastian Love wig, although originally advertised neither were put into production for publicly unknown reasons.

In early 2009 The Emily Howard costume and the Florence Rose costume were both discontinued by Smiffy's.

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